Dressing one of Adriana’s effortless designs take women to high-end summer destinations and beyond.
Adriana Degreas is one of the leading luxury beachwear brands in the world. Widely recognized for her aesthetics, unique designs and flattering looks, Adriana mixes the cool-chic Brazilian heritage with innovative shapes and cuts and presents the new vintage – contemporary pieces for remarkable women with a retro-twist.
The Bain Couture concept, conceived by Adriana, creates a new milestone for swimwear garments. Each piece is developed and executed to deliver one-of-a-kind experiences. Dressing one of Adriana’s effortless designs take women to high-end summer destinations and beyond.
With collections in limited editions, the brand is the top-choice of inspiring, influential and cool women. The brand is currently available in 27 countries, in some of the most prestigious stores in the world – such as Bergdorf Goodman, Harrods and Le Bon Marché – and also online at shop.adrianadegreas.com and in other 17 high-end online addresses, like Net-a-Porter, Moda Operandi, Revolve Clothing and Matches Fashion.
Adriana took her first steps into fashion still during her childhood. Being raised between a small fabric factory and an antiquary – both of her family – she found out her passion for the haute couture amongst silks and vintage Pucci’s and Alaïa’s, and developed a sophisticated taste and an accurate eye for luxury.
Later on, holding a bachelor degree in Industrial Design she officially started her career in one of the most traditional swimwear factories in Brazil, with over 60 years of history. Adriana learned the savoir-faire by doing it, creating collections for over 20 high-end swimwear brands as well as iconic pieces for several trend magazine covers, such as Vogue, Elle, L’Officiel amongst other.
In 2001, seeing a particular niche within a very competitive market as an opportunity, Adriana decided to start an innovative and bold endeavor: a luxury swimwear brand, with an unique lifestyle proposition and high-standard classic craftsmanship. Since then, the brand has been building its heritage when it comes to luxury destinationwear, being worn by some of the most influential women and supported by fashion editors all around the world, who describe her work as irreverent and avant-gard.