To celebrate the launch of its 3rd store in London, the british-founded, Brazilian-inspired brand Frescobol Carioca promoted a pop up store within its new point of sale, in Notting Hill. Fernanda Abdalla, Vogue Brazil correspondent in the UK was invited to make a curated selection of the coolest fashion & lifestyle brands from different countries.
Amongst the choosen labels was Adriana Degreas, who brought its Brazilian cool-chic mood to the store with selected timeless pieces – mainly all-over printed kaftans and light long dresses. Brands such as Vanda Jacintho, Isolda, Ara Vartanian and Granado also joined the project.
Frescobol Carioca was founded in 2009 by Harry Brantly and Max Leese in the UK. Inspired by the Brazilian beach game Frescobol, Harry and Max bring Rio heritage to smart sport menswear styles.
Images from www.vogue.com.br.
The cocktail party during the pop up store opening.
Harry and Max, Frescobol Carioca founders (left) and Adriana Degreas corner at A Place in the Sun pop up store (right).